In 1967, Levi’s introduced the 70505 to the world, the jacket that years later famously became known as the Levi’s Trucker Jacket Type III. Worn and loved by everyone, from ranchers to rock stars, presidents, truck drivers and trendsetters, the Levi’s Trucker Jacket is one of the most iconic pieces of clothing of the 20th century – and probably the most famous denim jacket in the world. It never ceased to evolve and has been used as a blank canvas to express the individuality and personal style by whoever wears it.

This Summer, Levi’s has teamed up with the actress and blogger Jessica Athayde . The brand invited her to visit Colombo’s Levi’s Tailor Shop to create a very unique Trucker Jacket.

“Don’t refrain. Just say.” was the motto chosen to represent the cool and irreverent spirit of Levi’s and the interventive and activist spirit of the actress.
The fantastic outcome resulted in a special collection of 50 Trucker Jackets Levi’s x , available exclusively at

Unisex, personalized by Jessica Athayde herself and imagined to by worn by anyone, the Levi’s x Truckers were born from a customization and are the foundation to other customizations. They aim to give a voice to anyone who wears it. No filters, no shame, no guilt and absolutely no fears.

“[…] There’s nothing as important as being yourself and owning it. […] And you can do that with this jacket. […] You will be able to tell the world who you are, who/what you like/dislike, what you want and how you want it. It’s your important message and… who cares about the rest?!”, says Jessica Athayde.